Privacy Policy for AtendaCare™

Effective Date: September 5, 2025

This Privacy Policy explains how AtendaCare™ (“we,” “us,” or “AtendaCare”), operated by [Your Company Name], collects, uses, shares, and protects your information when you use our website (https://atenda.care/), mobile applications, and services (collectively, the “Services”). Our Services are designed to support caregivers of individuals with dementia through AI-powered tools, including journaling, symptom tracking, and care coordination. We are committed to protecting your privacy and complying with applicable laws, including the Health Insurance Portability and Accountability Act (HIPAA).

By using our Services, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We collect the following types of information:

a. Personal Information

  • Contact Information: Name, email address, phone number, or mailing address provided when you register, subscribe to newsletters, or contact us.

  • Account Information: Username, password, and other details you provide when creating an account.

  • Health-Related Information: Information you voluntarily provide, such as medical records, daily journals, symptom logs, screening test results, or other data related to caregiving for a loved one with dementia. This may include protected health information (PHI) as defined by HIPAA.

b. Automatically Collected Information

  • Usage Data: Web requests, IP address, browser type, browser language, date and time of visits, and cookies that identify your browser or device.

  • Device Information: Information about the device you use to access our Services, such as device type and operating system.

  • Cookies and Tracking Technologies: We use cookies to track pages visited and enhance your experience. You can manage cookie preferences through your browser settings.

c. Information from Third Parties

  • Integrated Services: Data from connected services (e.g., Alexa, wearables, or calendars) if you enable integrations.

  • Third-Party Providers: Information shared by healthcare providers or family members with your consent, such as care summaries or medical records.

2. How We Use Your Information

We use your information to:

  • Provide and improve our Services, including AI-driven caregiving support, symptom tracking, and care coordination.

  • Generate care summaries for sharing with family members or healthcare providers (with your consent).

  • Send reminders, updates, and personalized resources for dementia care.

  • Analyze usage patterns to enhance functionality and user experience.

  • Respond to your inquiries and provide customer support.

  • Comply with legal obligations, such as HIPAA requirements for protecting PHI.

  • Communicate with you about our Services, including promotional updates (you can opt out of marketing emails).

3. How We Share Your Information

We do not sell your personal information. We may share your information as follows:

  • With Your Consent: We share health-related data (e.g., care summaries, journals) with family members, healthcare providers, or aides when you authorize it.

  • Service Providers: We work with trusted third-party vendors (e.g., cloud hosting, analytics) who are HIPAA-compliant and bound by confidentiality agreements.

  • Integrated Platforms: If you enable integrations (e.g., Alexa, wearables), data may be shared with those platforms per their privacy policies.

  • Legal Requirements: We may disclose information to comply with laws, respond to legal requests, or protect our rights and safety.

  • Business Transfers: In the event of a merger, acquisition, or sale, your information may be transferred, subject to confidentiality protections.

4. Data Security

We take reasonable measures to protect your information, including:

  • HIPAA Compliance: Encryption and secure storage for PHI.

  • SSL Encryption: Secure data transmission between your browser and our Services.

  • Access Controls: Multi-user access is designed to ensure only authorized users (e.g., siblings, aides) can view or edit data.

  • Regular Audits: Ongoing reviews to maintain security standards.

However, no system is completely secure, and we cannot guarantee the absolute security of your information, especially for unencrypted email communications.

5. Your Rights and Choices

You have the following rights regarding your information:

  • Access and Update: View or update your personal and health-related information via your account settings or by contacting us.

  • Opt-Out: Unsubscribe from marketing emails using the link provided in our emails.

  • Delete Data: Request deletion of your account and associated data, subject to legal retention requirements (e.g., HIPAA recordkeeping).

  • HIPAA Rights: If we process PHI, you may request access to, correction of, or restrictions on your health information. Contact us for details.

  • Cookies: Manage cookie preferences through your browser settings.

For California residents, additional rights under the California Consumer Privacy Act (CCPA) may apply. See our CCPA Notice for details. For EU residents, GDPR rights may apply; contact us to exercise them.

6. Data Retention

We retain your information only as long as necessary to provide our Services or comply with legal obligations (e.g., HIPAA requires retaining PHI for a minimum period). When no longer needed, we securely delete or anonymize your data.

7. Third-Party Links and Integrations

Our Services may link to third-party platforms (e.g., Alexa, wearables). These platforms have their own privacy policies, and we are not responsible for their practices. Review their policies before enabling integrations.

8. Children’s Privacy

Our Services are not intended for individuals under 13. We do not knowingly collect personal information from children. If you believe we have such data, contact us to have it removed.

9. International Users

Our Services are hosted in the United States. If you access them from outside the U.S., your data may be transferred to and processed in the U.S., subject to our security measures.

10. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of significant changes via email or a notice on our website. The updated policy will be effective as of the date posted.

11. Contact Us

For questions, feedback, or to exercise your privacy rights, contact us at:

  • Email: Info@Atenda.Care

  • Phone

  • Address

You may also file a complaint with a supervisory authority if you believe your privacy rights have been violated.


Notice for Healthcare Providers: If you are a healthcare provider using AtendaCare, our data processing is governed by our Business Associate Agreement (BAA) under HIPAA. Contact us for details.

Last Updated: September 5, 2025